In-building mobile connectivity
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3 ways a mobile signal booster can accelerate business growth
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With the majority of hotels flinging their doors back open, there’s a palpable excitement in the air as lockdown continues to subside and life begins to go back to something resembling normality. However, as domestic travellers across the country prepare for the staycation of a lifetime, are hotels prepared to meet guest expectations for strong mobile phone signal?
Why might hotels have poor mobile phone signal?
There are several reasons why hotels might struggle with low or poor mobile phone signal, resulting in ‘dead zones’ where phone calls are constantly interrupted, drop out or have terrible voice quality.
Some hotels may be in remote locations with low levels of mobile coverage, but as network expansion projects continue to roll out across the UK, this is changing fast. In fact, it’s much less about where your hotel is but what construction materials are used to build it.
In a previous blog, we discussed the signal difficulties that result from the use of modern-day construction materials, such as Low-E glass, concrete and fibreglass insulation. These materials tend to reflect mobile phone signals and prevent them from penetrating inside buildings, creating dead zones where phone calls can drop out or mobile connectivity speeds are non-existent.
When around 84% of UK adults now own a smartphone, it’s obvious that travellers will need to use mobile phones for all kinds of activities. Whether your guests are planning their holiday with mobile internet or calling loved ones (or even clients if on a business trip), there’s a number of reasons why your hotel might need more robust in-building mobile connectivity.
Why might hotels need a mobile phone signal booster?
Smartphones are a vital part of travel today. In fact, 76% of travellers say their smartphone is the most important travel companion, while 62% of guests would be likely or very likely to check in to a hotel via an app. Unsurprisingly, guests are more satisfied at hotels that are ‘mobile-friendly’. That’s why some hotels now provide their own apps to help increasingly tech-savvy guests access important local information.
Improving guest experience is one thing, but poor mobile connectivity can also negatively impact safety. Some hotel security and fire alarm systems may rely on mobile backup systems to work properly or alert emergency services in the event of an incident. Meanwhile, back-of-house operations, such as payment using mobile devices, effective employee communications and guest services are all affected by poor in-building connectivity.
Plus, at UCtel we’re excited to see how hotels are evolving with the introduction of smart technologies. The rise of the Internet of Things is creating a wide array of possibilities for hotels, from easy contactless check-in and digital keys to temperature controls and even digital concierge platforms. However, if hotels are unable to even offer a uniform level of mobile connectivity across their rooms and facilities, guests aren’t going to trust they can offer these new experiences.
You may be asking: why is Wi-Fi not enough to meet guest and staff’s connectivity requirements? Depending on how you provide Wi-Fi (particularly if you use a pay-as-you-go model) you’ll usually be creating an additional step for guests as they enter the premises, leading to frustration when they are already in a rush to get online.
As travellers attempt to reap the benefits of an increasingly digital era, hotels need to make sure they have a seamless route to mobile internet. The only way to achieve this is by ensuring they have the best in-building mobile connectivity possible.
How can hotels boost their mobile phone signal?
Cel-Fi is a cost-effective and Ofcom-compliant mobile signal booster that brings outdoor signals indoors. Authorised by more than 200 carriers globally and capable of boosting all UK networks, it can support hotels all over the country. Not only is it easy to install and maintain, but it’s also guaranteed to not interfere with existing networks.
As hotel operators get back on their feet, they need to ensure they are welcoming visitors back with open arms, and part of this means ensuring they have the right connectivity to accommodate today’s phone-led consumers. With Cel-Fi mobile phone signal boosters, hoteliers can boost guest experiences while keeping their staff operations running smoothly. And when guests are having a good time, a positive TripAdvisor review is sure to follow.
UCtel can take your mobile connectivity to the next level - all we need is your floorplan and the operators you need to boost, and we’ll provide a no-obligation quote. To find out more, get in touch today on 0333 344 4417 or email email@example.com.