Bad signal: commercial spaces
One in two people have to step outside a commercial building to resolve poor mobile coverage. And 30% often stand in a well-known coverage spot to boost signal. The result? Low employee satisfaction, poor brand reputation and an inconvenient effect on a workforce and sales.
And with one in four workers moving jobs due to poor connectivity, followed by 25% of people leaving a shop for the same reason, these statistics only highlight the worrying extent of the UK’s struggle for adequate indoor coverage. Plus, its potential impact on businesses in the future.
Commercial settings are suffering
Poor mobile coverage in commercial buildings is jeopardising business, causing companies to lose staff and consumers. Whether it’s in a supermarket, office block or manufacturing unit, bad signal is a big problem. Why? Because it seriously threatens productivity, revenue, reputation and customer satisfaction for organisations of all kinds.
One of the biggest frustrations for shoppers – who now rely on smartphones and expect reliable connection in store – is low mobile performance. With 38% of people using phones to compare prices online, 23% asking friends for advice via messages, and a surge in customers relying on scan and go, it’s clear that good coverage is vital for a better customer experience. Consequently, impacting customer retention and sales.
Around two thirds of mobile usage in the UK is indoors, and if employees are unavailable, it’s bad for business. But over 39% of managers responsible for IT decisions are still having issues with poor mobile coverage or capacity in their premises. And with the need to make calls and access emails, websites and company applications on the same device, UK offices need 3G and 4G coverage more than ever.
Manufacturers and distributors
In manufacturing environments and warehouses, mobile and data reception provides staff with the ability to connect with co-workers and field agents. However, concrete walls, steel beams and expansive square footage can result in a lack of connectivity, adversely affecting communication between vital members of staff. Resulting in expensive mistakes and serious operational challenges.
But there is a solution.
Mobile signal boosters
More than 1.5m companies in the UK believe that poor mobile coverage lessens their ability to do business. And with most brands increasingly leaning on mobile apps and services for everyday operations, what is it that’s stopping them from optimising mobile coverage and changing network conditions?
Barrier one: Are mobile signal boosters legal in the UK?
In short, Cel-Fi is legal, yes. In April 2018, UK regulator Ofcom confirmed the making of regulations to allow people to use certain types of mobile phone repeaters without a licence, known as the Wireless Telegraphy (Mobile Repeater) Regulations 2018. This allows static indoor repeaters and low-gain repeaters for use in a vehicle, which must adhere to technical standards. While ‘wideband’ repeaters remain illegal unless licensed.
Barrier two: Are they complicated to install?
Subject to the place of business, a mobile signal booster shouldn’t be complicated to install. And with Cel-Fi – the only signal booster authorised for use in nearly 100 countries by almost 200 mobile network operators – all that’s required is a single bar of coverage. The antenna or unit is then installed where the mobile coverage is at its best. Designed for spaces ranging from mobile to enterprise, Cel-Fi achieves optimal voice quality and data speeds, with an exceptional coverage footprint.
Barrier three: Isn’t it expensive?
Again, this is determined by your building size, structure and extent of present coverage. Cel-Fi delivers the lowest cost per decibel of gain and square footage of coverage, offering outstanding value and performance. But if you have no signal at all, there are other options, with costs varying depending on size of building.
With over 32% of businesses in the UK actively paying to improve their mobile coverage, but only 17% experiencing full bar coverage, something needs to shift. Particularly when 89% of employers claim that in-building mobile signal is important. So, the real question is: can you afford to continue working and trading at your best with poor connectivity?
At UCtel, we’ve helped clients in all industries find a permanent, flexible solution to their signal problems, bringing better call quality and data speeds to buildings across the UK. If you know you have an in-building signal problem, but aren’t sure how to fix it, take a look at our flow chart to find the answer to better mobile coverage in any building. OR, get in touch with us email@example.com and we’ll talk you through what options are right for you.